ZEL SAMANTHA | SAGE LIFE & COMPANY LLC

Board-Certified Integrative Nutrition Health & Wellness Coach NBC-HWC | Certified Personal Trainer CPT | Remote Freelance Senior Designer 15+ years Experience

Board-Certified Integrative Nutrition Health and Wellness Coach NBC-HWC, NASM Certified Personal Trainer CPT.

My values support Health, Wellness, Lifestyle Coaching, Holistic Health, Community Outreach and Interpersonal Communication. With these fundamental concepts, I find a passion with holistic health and wellness preventative care. I’m invested in women’s health, offering guidance through prenatal and postpartum fitness with AFAA’s Fitness for Two program and helping women navigate menopause with AFAA’s Midlife Fitness for Women.

In conjunction to health and fitness coaching, I am also an expert level Technical/Print + Pattern/Graphic
Designer with 15+ years design experience specializing in high-end luxury retail jewelry, swimwear and home decor manufacturing. Consumer home decor product design work featured in Hobby Lobby, TJ Maxx, Homegoods, Homesense, Winners, Ross, Dicks Sporting Goods and Lowes. Highly skilled in the Adobe Creative Cloud Suite, B2B/B2C business models, Graphic/Visual Design, Sales and Domestic/International Product Manufacturing, Trend Market Research and Tech Pack/Textile Pattern Design with additional Digital/Print Advertising, Social Media/Email Marketing and E-Commerce experience. My background is an arts and design professional with a Bachelor of Fine Arts(BFA) focused in Graphic Design from the University of Hawai’i at Manoa.

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Technical Product Design

5+ years working in home decor manufacturing product design. Experience designing from visual concept design to physical product sampling, creating tech packs and communcating with manufacturers overseas.

Worked with department store companies including TJX, Target, Home Depot, Lowes, Hobby Lobby and more.

Creative Design, Marketing, Advertising, Web, Social

10+ years all around graphics experience including but not limited to digital and print ads, social media graphics, website graphics, monthly print advertisements, in-store print and digital signage and weekly email blasts.

In-house graphic design experience working with local luxury companies like Maui Divers Jewelry of Hawai'i, San Lorenzo Bikinis of Hawai'i, MVNP and featured on Modern Luxury Hawai'i and Hawaiian Airlines Hana Hou! magazines.

E-Commerce, Apparel and Brand Design

10+ years freelance experience working with small businesses, translating concepts to a business model.

RECENT WORK | 2026

Ceramic Floral Pot

Horseback Ride

Patterned Scarf Scrunchie

MORE OF WHAT YOU LOVE

Wall decor

Crabby Ceramic Mug

Plush 3D VDAY Sock

Mermaid Iridescent Ceramic Mug

Pretty Mahjong

Reading Panther

Technical Product Design - Softlines

Categories include indoor and outdoor pillows, throws, table/kitchen textiles, wearables and accessories.

Technical Product Design - Hardlines

Categories include wall art, tabletop, mirrors, clocks, porch leaners, ceramics, glassware, LED, hydration cups/tumblrs and mugs.

E-Commerce, Apparel and Brand Design

10+ years freelance experience working with small businesses, translating concepts to a business model. Projects include event campaigns, product development, packaging, tech pack production.

Creative Design, Marketing, Advertising, Web, Social

In-house graphic design experience working with local luxury companies like Maui Divers Jewelry of Hawai'i, San Lorenzo Bikinis of Hawai'i, MVNP and featured on Modern Luxury Hawai'i and Hawaiian Airlines Hana Hou! magazines.